FOUNDERS POV:
DIFFERENTIATED PERSPECTIVES DRIVING INNOVATION, DISRUPTION AND VALUE CREATION

ISOS FOUNDERS PARTNER WITH CARMELO ANTHONY TO LAUNCH ISOS7

Sports Rights Bubble Narrative “Overstated and Under Researched”

THE ISOS7 SPORTS EDGE

Hyper-Focused Investment Strategy

Sports sector specialists targeting assets across the global sports landscape that deliver meaningful fan experiences and have multiple levers for growth and expansion.

Established, Experienced Leadership Team

Deep team of operators and investors led by diverse, former Fortune 500 C-Suite executives and investors, George Barrios and Michelle Wilson.

Unique Sourcing FRAMEWORK

Proprietary sourcing model provides a top-down approach to identifying, analyzing and ranking investment opportunities and is supplemented by a global, highly connected network providing access to exclusive opportunities.

Deep Operating Experience & Investment Track Record

Proven ability to maximize all aspects of the value chain for global sports intellectual properties and a track record as both operators and investors.

INVESTMENT THESIS

Sports sector will continue to benefit from global macro tailwinds.

Unique sports industry trends and attributes plus untapped growth levers will provide long-term growth opportunities.

Large and growing opportunity within a unique asset class that outperforms public benchmarks and is uncorrelated with public markets.

UNIQUE VALUE PROPOSITION

Experienced operators and investors across sports, entertainment, and media with a track record of value creation.

Proven ability to maximize all aspects of the sports value chain (e.g., media, sponsorship, ticketing, merchandising, digital/social, etc.)

Extensive history exporting brands across geographies leading to an expansive global business partner network, which will enhance proprietary deal flow.

Owned and led by diverse managers with unique and innovative perspectives and a history of disrupting legacy businesses.

Donating a minimum of 1% of management company profits and 1% of GP carry to support financial literacy, leadership & development, and health & well-being of women and people of color.

Global Value Creation Framework

Isos7 Sports employs its proven ability to maximize all aspects of the sports value chain
to drive further commercial success for portfolio partners.

Media & Streaming

Led negotiations on over $3.5 billion of media rights transactions Extensive relationships with global media companies, tech disruptors, and numerous international media conglomerates. Led creation of documentaries, reality shows, game shows, and movies.

Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.

Digital & Content Creation

Led the launch of a sports-branded SVOD service, generating $200 million in annual revenue. Drove 1 billion social media followers and 40 billion global video views. Developed short and long-form content strategy using for optimizing internet penetration/mass viewership behavior.

Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.

Sponsorship

Secured sponsorship and advertising deals yielding over $750 million in value. Strategic relationships with major sports agencies and sponsorship platforms.

Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.

Live Events, Real Estate, Stadiums, AND Hospitality

Sold nearly $2 billion in tickets globally. Extensive experience scaling live events (e.g., WWE, USTA, NBA) and optimizing the live event consumer experience.

Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.

Licensing & Merchandising

Sold over $1 billion worth of merchandise and products. Created omni-channel consumer product experiences and pivoted sales strategies to focus on the intersection of content and commerce.

Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.

Sports Betting & Fan Engagement

Helped negotiate over $1 billion in sports betting data deals. Strategic relationships with all major domestic and international operators and fan engagement platforms.

Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.

M&A / Investments

Over $10 billion worth of transaction experience across the team including bolt-on acquisitions, capital raises, and complex public market transactions.

Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.

The Business Case for Diversity

Innovative and diverse perspectives are required to better serve a highly diverse sports fanbase.

Isos7 Sports is 100% owned
and led by diverse managers.

Sports fandom is multi-cultural and gender diverse with ethnic minorities and women making up ~44% and ~42% of fanbases in US sports leagues, respectively.

Isos7 Sports’ diverse leadership team better serves fans by offering differentiated perspectives and a history of disrupting legacy businesses.

Sources: Knight Foundation, 2021, US Census 2021 and Morning Consult, 2022

VALUE CREATION

Created $9 billion of shareholder value as operators and investors.

Under George and Michelle’s leadership, WWE achieved ~$8 billion of shareholder value creation through various operational initiatives and optimization

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After merging with Bowlero in July 2021, Isos has been actively supporting the worldwide leader of bowling entertainment its continued growth and expansion.

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