FOUNDERS POV:
DIFFERENTIATED PERSPECTIVES DRIVING INNOVATION, DISRUPTION AND VALUE CREATION
ISOS FOUNDERS PARTNER WITH CARMELO ANTHONY TO LAUNCH ISOS7
Sports Rights Bubble Narrative “Overstated and Under Researched”
THE ISOS7 SPORTS EDGE
Hyper-Focused Investment Strategy
Sports sector specialists targeting assets across the global sports landscape that deliver meaningful fan experiences and have multiple levers for growth and expansion.
Established, Experienced Leadership Team
Deep team of operators and investors led by diverse, former Fortune 500 C-Suite executives and investors, George Barrios and Michelle Wilson.
Unique Sourcing FRAMEWORK
Proprietary sourcing model provides a top-down approach to identifying, analyzing and ranking investment opportunities and is supplemented by a global, highly connected network providing access to exclusive opportunities.
Deep Operating Experience & Investment Track Record
Proven ability to maximize all aspects of the value chain for global sports intellectual properties and a track record as both operators and investors.
INVESTMENT THESIS
Sports sector will continue to benefit from global macro tailwinds.
Unique sports industry trends and attributes plus untapped growth levers will provide long-term growth opportunities.
Large and growing opportunity within a unique asset class that outperforms public benchmarks and is uncorrelated with public markets.
UNIQUE VALUE PROPOSITION
Experienced operators and investors across sports, entertainment, and media with a track record of value creation.
Proven ability to maximize all aspects of the sports value chain (e.g., media, sponsorship, ticketing, merchandising, digital/social, etc.)
Extensive history exporting brands across geographies leading to an expansive global business partner network, which will enhance proprietary deal flow.
Owned and led by diverse managers with unique and innovative perspectives and a history of disrupting legacy businesses.
Donating a minimum of 1% of management company profits and 1% of GP carry to support financial literacy, leadership & development, and health & well-being of women and people of color.
Global Value Creation Framework
Isos7 Sports employs its proven ability to maximize all aspects of the sports value chain
to drive further commercial success for portfolio partners.
Media & Streaming
Led negotiations on over $3.5 billion of media rights transactions Extensive relationships with global media companies, tech disruptors, and numerous international media conglomerates. Led creation of documentaries, reality shows, game shows, and movies.
Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.
Digital & Content Creation
Led the launch of a sports-branded SVOD service, generating $200 million in annual revenue. Drove 1 billion social media followers and 40 billion global video views. Developed short and long-form content strategy using for optimizing internet penetration/mass viewership behavior.
Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.
Sponsorship
Secured sponsorship and advertising deals yielding over $750 million in value. Strategic relationships with major sports agencies and sponsorship platforms.
Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.
Live Events, Real Estate, Stadiums, AND Hospitality
Sold nearly $2 billion in tickets globally. Extensive experience scaling live events (e.g., WWE, USTA, NBA) and optimizing the live event consumer experience.
Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.
Licensing & Merchandising
Sold over $1 billion worth of merchandise and products. Created omni-channel consumer product experiences and pivoted sales strategies to focus on the intersection of content and commerce.
Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.
Sports Betting & Fan Engagement
Helped negotiate over $1 billion in sports betting data deals. Strategic relationships with all major domestic and international operators and fan engagement platforms.
Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.
M&A / Investments
Over $10 billion worth of transaction experience across the team including bolt-on acquisitions, capital raises, and complex public market transactions.
Logos represent key relationships that Isos7 Sports will leverage to drive value. Sources: J.P. Morgan Equity Research and public filings.
The Business Case for Diversity
Innovative and diverse perspectives are required to better serve a highly diverse sports fanbase.
Isos7 Sports is 100% owned
and led by diverse managers.
Sports fandom is multi-cultural and gender diverse with ethnic minorities and women making up ~44% and ~42% of fanbases in US sports leagues, respectively.
Isos7 Sports’ diverse leadership team better serves fans by offering differentiated perspectives and a history of disrupting legacy businesses.
Sources: Knight Foundation, 2021, US Census 2021 and Morning Consult, 2022
VALUE CREATION
Created $9 billion of shareholder value as operators and investors.
Under George and Michelle’s leadership, WWE achieved ~$8 billion of shareholder value creation through various operational initiatives and optimization
Read the Full Disclosure Info
After merging with Bowlero in July 2021, Isos has been actively supporting the worldwide leader of bowling entertainment its continued growth and expansion.
Read the Full Disclosure Info
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Conditions of Use
By using this Website, you certify that you have read and accepted these terms and conditions (the “Agreement”) and the restrictions governing the use of the Website. These terms and conditions apply to anyone who visits or otherwise uses the Website. If you do not want to be bound by the terms of this Agreement, you are advised to stop using the Website accordingly. Isos only grants use and access of this Website, its products, and its services to those who have accepted its terms.
Limited Use
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Privacy Policy
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Age Restriction
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By using this website, you agree that the laws of the state of Connecticut and United States law, without regard to principles of conflict laws, will govern these terms and conditions, or any dispute of any sort that might come between Isos and you, or its business partners and associates.
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Updates
Isos reserves the right to make updates to this Agreement. We may update the Agreement from time to time without notice to you. Updates will be effective immediately upon posting unless we indicate otherwise. It is your responsibility to check this page for any changes to the Agreement. Continued use of the Website following this notice will indicate your acknowledgement and agreement to be bound to the revised Agreement.
WWE FULL DISCLOSURE INFO
Note: The information presented relates to the business experience of George and Michelle as senior executives managing an organization similar to the types of businesses in which Isos7 Sports intends to pursue investments. The investments made by Isos7 Sports in the future may differ substantially from WWE. Any investments held by Isos7 Sports will be subject to certain fees and expenses. Therefore, any investment return would be lower due to those fees and expenses.
BOWLERO FULL DISCLOSURE INFO
Note: The Bowlero de-SPAC is presented as a representative investment for illustrative purposes only and was selected as a representation of the most recent investment transaction led by George and Michelle. Although this example is consistent with the overall type of investment that Isos7 Sports may pursue, other potential investments evaluated by George and Michelle are not presented herein. The performance of the Bowlero de-SPAC is not necessarily indicative of the performance of all investments that will be evaluated by Isos7 Sports. There can be no assurance that Isos7 Sports will be able to construct a portfolio holding similar or related investments or that Isos7 Sports will be able to achieve comparable results. Moreover, the investments to be made by Isos7 Sports in the future may differ substantially from the Bowlero investment example included herein. Any similar investments held by Isos7 Sports will be subject to certain fees and expenses. Therefore, any investment return would be lower due to those fees and expenses.